Criteria For Judging
BRAND IMAGE APPEAL
%
Highly engaging campaign that ignite brand passion. From strategic planning to great execution. Brands that deliver a winning mix of creativity, innovation and below the line impact.
Brands that fit into people lives in ways that are useful and enriching. Brands that has a unique appeal to customers and watch their brands strive.
MARKET ACCEPTANCE
%
The Brand that satisfy the needs of a sufficient large number of customers to continue to increase its production, expansion in business and scope of area where the products are available.
MARKET ACCEPTANCE
%
Brands with good reputations and commitment to service, quality, and reliability.
Brands with good branding image. Brands with social responsibility in the community that built emotional connection and drived action to customer loyalty.
