The Awards
A Salute to Filipino Brands with Social Impact
The Brandsasia’s Branding Awards Board (BBAB) formerly Gold Brands Council Philippines through its mother company – Brandventures Inc. has always advocated SME development. That is why a key strategy in BBAB’s mission is to help Philippine SMEs – expand nationally and internationally.
Believing that branding excellence is a crucial element in raising global competitiveness, Brandsasia’s Branding Awards Board (BBAB) launched Brandsasia’s Admired Brand seal, formerly Gold Brands in 2009 to promote a culture of branding excellence in the Philippines. Because of its lofty goal, the BBAB developed a carefully set of criteria that focused on growth performance, brand value, and ethical business practices as the main determents in choosing the winners.
BRANDSASIA’S ADMIRED BRAND seal is the Ultimate Trademark Seal of Branding Excellence. The Seal of Brandsasia’s Admired Brand bestowed to a particular brand conveys that the “BRAND” is superior and admired brand with ultimate brand image & unique brand appeal, trusted & admired by consumers or the public, and gained market-wide acceptance. Advocacy, authenticity, high-quality products, and relevance to the market as core must-haves for aspiring to be Brandsasia’s Admired Brands.
Participation in Brandsasia’s Admired Brand is by invitation only and is given to Admired Brands in their respective brand category. Attaining BRANDSASIA’S ADMIRED BRAND level, adds honors loyalty, admiration, and attention of the consumers to buy the brand and informs the consuming public that they are buying and patronizing the best brand in its category in the market.
The Brandsasia Branding Awards Board & Jury and Brandventures Inc. are composed of branding experts with a deep appreciation of branding ethics in the country. Only those brands that passed the rigorous criteria, approved and validated by the Brandsasia Branding Awards Board headed by its Board & Jury Chairman are invited for inclusion in Brandsasia’s Admired Brand program.
The brands that garnered the lowest points are disregarded and the leading brands are awarded the prestigious and ultimate trademark seal of branding excellence – Brandsasia’s Admired Brand.
That is why, BBAB is single-minded in its resolution to make its Brandsasia’s Branding Awards Awarding Ceremony an annual red carpet event, and has grown even bigger and more international as it continues with its mandate of raising the global competitiveness of Philippine branding so that it can continue to be a potent instrument in creating businesses and generating jobs.
After all, this has always been one of the primary goals of BBAB – that of raising the global competitiveness of excellence in Philippine branding, and Philippine businesses can succeed and thrive domestically and globally.